January 31, 2019

JURNAL PENGIKLANAN PDF

Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

Author: Mazunos Meztiramar
Country: Romania
Language: English (Spanish)
Genre: Relationship
Published (Last): 16 April 2010
Pages: 75
PDF File Size: 14.40 Mb
ePub File Size: 20.51 Mb
ISBN: 655-9-14682-373-8
Downloads: 5154
Price: Free* [*Free Regsitration Required]
Uploader: Tucage

In the context of advertising, globalization has influenced the national identity of a nation.

Article Tools Print this article. Among the factors that influence the effectiveness of advertising are i brand; ii the image of goods; iii the packaging of goods; iv music; v sex; and iv women.

User Username Password Remember me. Used for path analysis. Abstract This study aims to analyzing the influence of pengiklanxn advertisement on the housewives attitude to the product. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves.

KAJIAN IKLAN TELEVISI DALAM PERSPEKTIF TEORI PENGARUH SELEKTIF | Evanita | Jurnal Ilmu Komunikasi

All versions This version Views 47 47 Downloads 3, 3, Data volume Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru.

Email this article Login required. In fact, the glocal approach in their advertising creative is also prevalent. To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. Axiata with a population of customers in the city of Bogor. ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat.

The sample was taken through cluster random sampling technique based on administrative area, there were housewives. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.

  SOBRE LA MUERTE Y LOS MORIBUNDOS ELISABETH KUBLER ROSS PDF

August 14, DOI: The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. They argued that all consumers of the world are motivated by the same wants and needs. User Username Password Remember me. The primary data were obtained through questionaire which was designed in accordance with the need of the research, interview, and observation. Internet technology; World Wide Web; Electronic commerce.

The differences between nations and cultures are ignored, and at certain circumstances, even being denied. To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. Dengan memasukkan elemen-elemen psikologi, ia mampu mempengaruhi tingkah laku membeli pengguna.

However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site.

Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market. By incorporating elements of psychology in advertisements, they seemed to be capable of influencing consumer purchasing behaviour. Pengiklnan argued that all consumers of the world are motivated by the same wants and needs.

Abstract Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan.

Jurnal Ilmu Komunikasi

Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is pwngiklanan one single global market. The selection of respondents as an object of research related to customer of PT.

  SAE AS8879 PDF

This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves.

Axiata in Bogor with Slovin method, this research get respondents. Natalia, Priccila ; Mulyana, Mumuh. Research by the author is at PT. The differences between nations and cultures are ignored, and at certain circumstances, even being denied.

Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. Abstract Globalization has created interdependence of cultures and countries from around the world.

On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.

Mr Fazli Nafiah. One form of the right promotional mix used by telecom companies are advertising and sales promotion. Abstract Globalization has created interdependence of cultures and countries from around the world.

Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan. This analysis used the selective influence theory with selected independent variables, such as the slogan, model, and repetition advertisement, and motivation, age, education, income, jobs, pnegiklanan reference group as well. August 14, Journal article Open Access.

EllenPsychology and Work Today: Babarsari 2, Tambakbayan, Yogyakarta Phone: The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.

Antara faktor yang mempengaruhi keberkesanan iklan adalah penglklanan jenama; ii imej barangan; iii pembungkusan barangan; iv muzik; v seks; dan iv wanita. User Username Password Remember me. Globalization has created interdependence of cultures and countries from around the world.