December 3, 2018


31 Oct This is a tool to analyse and map an organisation’s stakeholders. The matrix assesses the level of power and level of interest of either individual. Mendelow’s matrix (Mendelow, ) suggests a method for mapping stakehold- Table 1. Power versus interest matrix and the stakeholders’ attitude. Stakeholder analysis is the process of assessing a system and potential changes to it as they Mendelow’s power-interest grid, which considers stakeholder ” power and The most common presentation styles use a matrix to represent two .

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Creating an Action Plan The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them: High power, less interested people Keep Satisfied: Finally, develop a good understanding of the most important stakeholders, so that you know how they are likely to respond, and how you can win their support.

Show Ratings Hide Ratings. Again some generalisations are possible about what will lead to interest, e. It identifies stakeholder expectations and power and helps in establishing political priorities. Some may be interested in what you are doing, while others may not care, so you need to work out who you need to prioritize.

Views Read Edit View history. The first step in building any stakeholder map is to develop a categorised list of the members of the stakeholder community. Read our Privacy Policy. Types of stakeholders include: No part of the content on this site may be reproduced, printed, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of Kaplan Publishing.

Stakeholder analysis

Some of these people have the power to undermine your projects and your position. From Wikipedia, the free encyclopedia. Systems analysis Project management techniques. Stakeholder analysis Back up a level Mendelows matrix Mission.

Mendelow suggests we analyse our stakeholder groups based on Power the ability to influence our organisation strategy or project resources and Interest how interested they are in the organisation or project succeeding. It is important to remember that things might happen that cause stakeholders to suddenly move between quadrants.


For example, your boss is likely to have how Power to influence your work and also high interest in it being successful, or a technical external agency. This could involve reassuring them of the outcomes of the strategy well in advance.

One way to look at things is that by keeping the stakeholders happy, you can keep the stockholders happy. You might find it very useful to analyse all matrxi that would impact your business strategy, marketing communications campaigns or new product launches at the start of your project. Hi Desiree, You are most welcome and we’re glad that you found this article helpful in your work.

The most common presentation styles use a matrix to represent two dimensions of interest with frequently a third dimension shown by the colour or size of the symbol representing the individual stakeholders. Next, work out their power, influence and interest, mendeoow that you know who you should focus on. For me, stakeholder analysis is my “go-to” tool when I begin a project or initiative. Mendelow jatrix proposed such a matrix Figure 1. Social and Ecological System Dynamics.

Low power, less interested people Monitor: Have you ever found yourself working marrix hard on a project, only for it to “hit the buffers” simply because a powerful manager or influencer says “No? Organizing Disorganized People Disorganized colleagues — including managers — can cause stress. Remember, all stakeholders may seem to have lots of power or we hope they would have lots of interest, but relatively speaking, some stakeholders will hold more Power than others, and some stakeholders will have more Interest.

Conduct a full stakeholder analysis. You can use the opinions of amtrix most powerful stakeholders to help define your projects at an early stage.

Mendelow’s matrix

Stakeholder Analysis is the first stage of this, where you identify and start to understand your most important stakeholders. As part of this, think of all the people who are affected by your work, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion. High power, highly interested people Manage Closely: The other two quadrants highlight stakeholders that need to be kept satisfied high Power, low Interest and those that need to be kept informed high Interest, low Power.


As your career develops, and you become more successful, the actions that you take start to affect more and more people. Keeping these stakeholders on side and keeping them informed almost daily is a priority. Over a month ago TimeHeals wrote. If the stakeholders are plotted regularly this matrix can be used to determine the potential influence of stakeholder groups.

First, identify who your stakeholders are. Turn on more accessible mode Skip to main content Turn off more accessible mode Kaplan Wiki. Hi Elizabeth, Interesting question and one which I suspect could be discussed and debated for any publicly owned company with stockholders.

Mark article as Complete. Once the power and expectations and therefore their likely interest has been established we can use a power interest matrix to assist the analysis. For example, your organisation might inadvertently contravene a regulation which would cause the regulatory body to move from High Power, Low Interest to High Power, High Interest. Management, therefore, needs to communicate plans to them and then discuss implementation issues.

Mendelow’s Matrix – Knowledge Grab

Stakeholder analysis in conflict msndelowproject managementand business administration is the process of assessing a system and potential changes to it as they relate to relevant and interested parties stakeholders. There are no items to show in this view. The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them:. Journal of Intellectual Capital.